Trend Update - Spring / Summer '20 (ENG)

Anzeige - Since I decided to get back to fashion and focus and current collections and trends I thought it would be nice to show you my favorite shows and pieces from last seasons Spring / Summer 2020 collections.

Starting off with Bottega Veneta. I think its really obvious, that Daniel Lee has turned Bottega Veneta into one of the most hyped brands right now. It all started with the Instagram makeover, the brand used to be super "old fashioned" and changed its social media strategy to a super cool, arty and minimalistic looking feed. Advertising the products is not the message - rather the lifestyle and feeling for aesthetics. This season, pieces like the pouch bag and the square toe shoes came back with a little upgrade such as a huge chain as the strap or more details for the shoes. Super sporty ski sunnies got their comeback and also super oversized bags in the typical leather square material were showed on the runway. My favorite thing about the show: the minimalistic style (especially leather shorts) that got upgraded with amazing accessories such as chains, sunnies, shoes and bags.

Helmut Lang - This season, Mark Thomas followed the trend in doing color coordinated looks. No matter if white on white or beige on beige - everything was matching. What I liked the most were the two pieces, mostly having blazers integrated.

Staud Clothing showed the typical Staud colors and materials - including silky materials and leather pieces - I loved it.

Sies Marjan is on the fashion radar for quite a while. Sander Lak got back to basics and pure designs. Sies Marjan is famous for silky materials and leather layering - and exactly that's what we saw for the SS20 show in combination with very calm and natural colors. 

Proenza Schouler was actually one of my most favorite shows this season. Jack McCollough and Lazaro Hernandez told VOGUE Runway that "We locked ourselves in the studio all of august, just working.". The inspiration for the show was the business woman, that spends most of her time in the office. Both were inspired by their mothers, which we can see lots of 80ies influences. The show seemed very strong and independent and many big accessories and strong cuts were shown. All was surrounded by the music of Lesley Gore, singing: “You don’t own me, I’m not just one of your many toys.” - Lesley Gore 

Miuccia surprised with also going back to the Prada roots. The show was held at Fondazione Prada in Milan, where everything was covered into pastel and golden tiles. When the show was taking place at, everything was kinda "shiny" because of the afternoon sun. Miuccia showed a mix of materials, basic bags and some nice Prada basics that you can wear in every season. To VOGUE Runway she said: “the person should be more important than the clothes,” and exactly that was visible on the runway. There was only one outgoing trend, shells and pearls as accessories in contrast to the very down to earth looking pieces. 

GCDS was on my mind, because lots of influencers were invited to the show and showed quite a lot. Everything looked very cool and young and exactly that's the point that Giuliano Calzo wanted to achieve. It was all about a youthful rebellion with Manga alike makeups and strong colors and logomania. 

And last but not least: Gucci. Alessandro Michele showed in an airport inspired space, where models didn't had to walk, but just stand on a moving floor. Also Michele got back to basics such as the typical Gucci belt and the Gucci logo on suits. We also saw color blocking, big chains for the glasses and again: Blazers. 


VOGUE Runway Pictures 
Hatnim Lee for WMAGAZINE
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